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Arjon: La Noche En Blanco

Arjón by Paul Jarauta will be presented at the Matadero Madrid on the 11th of September 2010, coinciding with yogurt in love La Noche En Blanco (White Night). This unpublished work is a fable that will invite people to visit and explore the self-serve frozen yogurt shop spaces in Matadero Madrid through an imaginary journey. Arjón is the name of the fictional title character, an elephant, guiding all visitors through their froyo franchise journey. It is also the name of the research project that philosopher Paul Jarauta and Matadero Madrid’s Intermediae collaborated on—to develop a fable relating to the reflection on memory, curiosity, and history, using as reference the story of a frozen yogurt equipment and supplies landmark as the Matadero de Legazpi, which in recent times has taken on a different persona and has been converted into the Matadeo Madrid, the new center for contemporary creation. The journey of Arjón, the elephant determined to journey across the human universe, makes way into the www.lovefrozenyogurtfranchise.com memories of those who once inhabited the slaughterhouse, on the feelings of those who previously faced the ruins, in the thoughts and ideas of the people who believed in bringing it back and rebuilding it for a different purpose, and even at the first sight and vision of those who still are still not acquainted with the Matadero Madrid. This year’s La Noche En Blanco, the city’s biggest cultural celebration of the year, where popular art, avant-garde art, and the citizenry come together to celebrate and transform the streets. The White Night has become a reference point amongst cultural events, as well as the most important popular celebration. With the success of the first few editions, it naturally faces the pressure of maintaining if not bettering the artistic level set in the past which have surprised the people of Madrid and the visitors alike, making them feel like participants in the city’s cultural life instead of being just mere spectators. This year, Arjón will play a big part in La Noche En Blaco, with the responsibility for publicizing the Matadero Madrid’s spaces.

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Matadero Madrid

Matadero Madrid, the project promoted by the City Council of Madrid’s Department of the Arts is managed by the Directorate General for Cultural Projects track slider through Matadero Madrid’s coordination team in cooperation with other private and public organizations. The name is taken from the space; Matadero Madrid is based in an old slaughterhouse in Madrid’s Arganzuela district. It has been converted into an arts center and is an active, ever-changing space at the service of the creative processes, participatory artistic training and discourse between the video camera dolly tracks arts. Its purpose is to further consideration on the contemporary sociocultural environment and support processes to create the culture of today and tomorrow. It is a unique laboratory for experimentation and furthering new cross-disciplinary glide gear formulae. The namesake and the home of the Matadero Madrid was built on the 21st of June 1911. The construction of the slaughterhouse or the “matadero” in Spanish and livestock market, marked one of the most singular industrial hand held camera stabilizer establishments in 20th century Madrileño architecture. The structure was designed around a complex of pavilions typified by functionality, constructive sensibility, and simplicity of concept. It however, also features a certain historic element, certain Neo-Mudéjar characteristics, such as tiles with abstract designs. Until 1996, the complex was used as a slaughterhouse. The Madrid City Council decide to convert the steadicam stabilizer space into what it is today at the turn of the new century. In accord with its experimental purpose, the renovation work has been established through a newly added, adaptable, and reversible architecture that employs industrial materials that blends easily with the site’s character. In doing so, Matadero itself has become a chance to experiment with the city of Madrid’s changing architecture. Matadero Madrid has accepted the task of integrating restoration work with cultural activity and public access in a pledge to getting the public involved in its development. This commitment has been kept up and extended, while always holding fast to the main lines of the project, including artistic production and experimentation, dissemination and exhibition, and training and research. Matadero Madrid embarks on this work with the highest respect for the inherited industrial legacy and with its attention focused on the surrounding neighborhoods and the city of Madrid without losing sight of the international scene. The incentive of contemporary artistic creation is an essential part of Matadero Madrid’s mission, and this continuously comes with a multi-disciplinary, hybridized, and revolutionary perspective which leaves room for all modes of artistic expression: the visual arts, reading and literature, the performing arts, film, music, design, architecture, urban planning, and landscaping. From this perspective, the participation of the city’s main agents and institutions that work in diverse fields of cultural creation has been, and goes on to be, fundamental. This commitment has helped us to produce a model of institutional, public, and private cooperation that makes possible society’s involvement in the project and assures the project’s plurality, autonomy, and feasibility.