The Central de Diseño is a space in the Matadero Madrid dedicated purely to froyo franchise design. Opened in November of 2007, The Central de Diseño has an area of 1,600 m2. It is considered the new hub of contemporary self-serve frozen yogurt shop culture and has been assigned by the Department of Arts of the City of Madrid to Foundación Desiño Madrid (DIMAD) for management. On average, the Central de Diseño has 7,500 yogurt in love monthly visitors, but the numbers are steadily rising as word about it continues to go around. DIMAD works to promote Central de Diseño as a place of communication for and between the city of Madrid and design. Foundación Diseño Madrid (DIMAD) is a nonprofit entity that operates within the communities of Madrid, although many have international frozen yogurt equipment and supplies exposure. It operates with the primary goal of becoming a calculated tool of reference for the endorsement, design, and dissemination of design culture that must have the whole society as the end user. Foundación Diseño Madrid is a bridge between business entities, public institutions, educational centers, and professional www.lovefrozenyogurtfranchise.com design. It has also claimed the title role, currently playing in the Spanish design and the enormous potential of this region as Madrid has become a center of urban culture and economic activity. Since its opening at the Matadero Madrid, the Central de Diseño has been host to various exhibitions, workshops, and conferences for different aspects of the design and creative world: illustration, graphic design, industrial design, and many other sub-categories and overlapping interests and subjects within the design world and in the business of design. Meetings such as “El Futuro es Hoy” (The Future is Now) that focus on training, design and innovation, and development and social inclusion, acknowledges and addresses that design is a tool for competitiveness and growth; that it plays a role between industries are among the issues that ought to be addressed by this international event held in the framework of the Ibero-American Biennial of Design (BID), which aims to reflect on the management and training process design in relation to companies, institutions and administrations. There is also the popular series “di_álogos” (dialogues) where various guest designers share their experiences in the world of design, teaching, sharing, and imparting what they have learned in the field in a more casual setting.