Matadero Madrid has the pleasure of presenting for the first time in Spain the work of the young Mexican-Japanese froyo franchise artist, Hisae Ikenaga. She was born in 1977 in Mexico City, Ikenaga acquired an extensive artistic education in Mexico, Japan and especially in Spain where her work has grown to be widely known. In 2008 she was awarded the Prémio Generación 2008 by the Fundación Caja Madrid with some Spanish art experts such as Javier Hontoria noting without doubt that she is one of the best self-serve frozen yogurt shop artists in the market today. She had solo exhibits in New York, Miami, Madrid, Mexico City and Kyoto, among numerous group exhibitions around the world, and is currently shown by art galleries in both Madrid and New York. She has earned numerous awards and grants, as well as having her exhibits in major institutional galleries at www.lovefrozenyogurtfranchise.com and in Spain and Mexico. In 2011 Hisae Ikenaga presented a special work for the Matadero Art Space in Madrid. The project of Hisae Ikenaga is mainly sculptural centered (object and installation), with interventions in drawing and photography. Regardless of their professional design, these work also is with a conceptual duchampian inheritance updated by the influences of worldwide capitalism. Insights about yogurt in love dualities as artisanal against industrial production or man versus nature, the metamorphosis and humanization of the object – the object in itself and its importance in the relationship between them and human beings -, the freedom of the object, the modern production systems and the concept of “Do it yourself”, or even the semiotics of space and the intricacies of its classification exists in her work that could be viewed as both musical and interesting. This is based in the series “À distancia”, one of the many works to be displayed in the gallery. This collection proposes a number of sculptures made with furniture and frozen yogurt equipment and supplies from IKEA with the instructions manual created and supplied by the artist. The reality that these articles are found in many places globally interact with her requirement that the works can be done anywhere, as well as helping the artist to handle problems as a whole such as the ownership and modes of modern artistic output, “do it yourself” and participatory art, the serial production and the freedom of design, the phenomenon of globalisation, the poetic and the “life” of objects, or even the subversion (through the object and not from its resignation) of the logic of the art market. Along with this piece will be shown other sculptures and work on paper (drawings and cut-outs) belonging to different series which Ikenaga has developed recently. The title of the exhibition – Concreciones – shows that diversity can be gathered in everything, like in geology, various elements join to form a rock.