Is an international organization of artists characterized by flexibility and permeability and composed of the following members. This is a justification for its graphic identity design for Madrid Open. As in the other work is a reflection on the client and one on the work process, in www.lovefrozenyogurtfranchise.com this case on the preparation of the explanations put forward to a customer (or to oneself). Often these are made subsequent to the design work, but are presented to the client and guidelines with which one has led. The best are made at the same time as the design work, modifying and being modified by it on the fly. From this point of view are not raised premises such and therefore irrelevant to achieve a high quality work. The work may lead to a good or bad regardless of these initial approaches, best frozen yogurt franchise and in this case, we note how this does not prevent initial inability to reach a good result. Public art has two things: the art and the public. Think you “go silly, it is public because it is in the fucking street,” and not lack reason, although it could moderate their language. Thinking on this sticky issue of the public the idea was gaining some obsessive insistence. Why? would ask my psychiatrist. And do not be short of reasons, that’s what sank the elbows summer wasting long hours inevitably some delicious moments of his youth. Let him at the moment is the answer self-serve frozen yogurt franchise while and concentrate on our work. So we see the public to behave as an individual, that is, the public is one and always the same in the same way that the river is always the same but the water that is continuously changing. This audience, composed of undifferentiated individuals, hidden identities, is omnipresent, like God. Yes, friend, is everywhere, or almost. It goes from side to side, walking around the city or talking on the phone, by car or subway, from top to bottom or center to the outskirts and in the meantime, the little eyes of frozen yogurt business undifferentiated individuals that act as sensory organs distributed for the entire body as the suckers of an octopus. Not as disgusting. Think of our audience with more respect. It’s a very clever public. Extends its tentacles where she cares about, provides traffic flows with surprising agility or something where they give away free food, stay entranced with any plaque announcing the location of a work of contemporary art. On the other hand we have a suggestion to use the letter Jorge A, present in the words “Madrid” and “Open”, coinciding with the fact that public space for the exhibition of the work is triangular. This yogurt in love strange idea along with the equally absurd obsession by the public we have laid the foundation of the work. Serve as a healthy example of a reconciliation of interests between customer and supplier. Also serve as an example of how one can construct a graph funny, serious, that meets the standards of communication and oozing poetry (Good thing we have to say) on foundations wild, intuitive and contradictory.