Spanish Artist Pablo Valbuena was born in 1978 and a resident of Toulouse and Madrid where he developed his first froyo franchise projects. He studied architecture and is considered one of the most singular Spanish visual artists who works in public spaces. Pablo Valbuena creates artistic designs related to space, time and perception, relating to architecture and self-serve frozen yogurt shop installations with light and video projection, suitable for building space like concrete or bricks. He has been working with Augmented Reality. Augmented space is overlapping real yogurt in love architecture with a layer of projected content: when projecting the same physical geometry on top of itself, the light qualities of the projection get altered, and it is possible to physically change how space is perceived. Some major components of the frozen yogurt equipment and supplies and construction of his work are the overlapping of physical and digital space, the generation of mental spaces by the viewer, the dissolution of the limit between real and perceived, the oneness of time and space or by making use of light and projection as a the primary material of his work. He has exhibited his work recently at www.lovefrozenyogurtfranchise.com and at the V International Biennial of Seoul, the OK Center for Contemporary Art, Linz, the LABoral Art and Industrial Creation, Gijon, the Netherlands Media Arts Institute, Amsterdam, the Bankart 1929, Yokohama, Medialab-Prado , Madrid, the Museum of Contemporary Art Taipei, and other special exhibitions and installations in Singapore, Canada, France, Belgium, Holland and Brazil. His famous work, Quadratura was the method used in the baroque to extended architecture through trompe l’oeil and perspective constructions created with paint or sculpture. The site-specific set up featured at Matadero Madrid uses the same concepts but adjusting space through projected light. The primary coordinates of the room of Abierto x Obras is stretched and the boundaries of the physical space blended. As an alternative for building architectures with actual components, the projection of lines and planes of light which produces the illusion of unique spaces, redrawing them, stretching them, and clearing them. Just like the spectacular installations at The Hague City Hall in Netherlands or on the facade of the MUAC art gallery in Mexico City. In Madrid, Pablo Valbuena’s art can be spotted on public areas like la Plaza de las Letras in Medialab Prado, Madrid and Murcia City Hall. Enhanced statues are centered on the limited quality of space. Approaching sculpture as volume in continuous transformation rather than a static mass, these works bring theatrical elements to three-dimensional sculpture-screens. For this reason two layers are overlapped. On the other hand, the physical part, which takes over the actual space and shapes, the volumetric foundation that serves as support for the second layer, a virtual projected layer that allows to manage the transformation and sequentiality.