Whether getting his inspiration from or using them as background for the many yogurt in love images he produces, Raul Diaz Reyes does have a lot of science fiction, iconography, symbolism, and comic underground in his works. And one would need a certain amount of froyo franchise witticism, a sense of humor, irony, and a touch of melancholy to be able to get some sense of them. Through his own self-serve frozen yogurt shop words, he describes his work as a journal of some sort, a “visual diary or autobiographical memory,” with the goal of provoking the viewer into a more intimate glimpse at the frozen yogurt equipment and supplies work, comparable to a reader approaching a book that they could decipher. Some of the work may have somewhat melancholy message of feeling about it, which Raul Diaz Reyes tries to ease with a bit of cynicism, humor, or the challenge of www.lovefrozenyogurtfranchise.com coded messages. His exhibition at the Gallery Jose Robles, “We Are Not In Sao Paolo” featured his works during his exploration of pixo, the particular branch of graffiti tags that became popular in Sao Paolo in the 1980s and spread throughout Brazil. Pixo is quite peculiar and perhaps difficult for many to grasp, but basically, it involves having the “artist’s” name written—or tagging a space—in several locations and in the highest and hardest to access public spaces. The more difficult and more prolific you are, the higher your street credibility. It is illegal and general seen as a dirty, unaccepted thing, and is therefore hurtful to the community and society that disapproves of it. Raul Diaz Reyes took part in the group exhibition La Gesta Imposible with curator David Armengol for La Noche en Blanco in 2010. Diaz Reyes also conducted a shildren’s workshop at the Matadero Madrid that touched on the unconventional nature and the exploration of different methods of artistic expressions inherent in the young participants. All in the hopes of encouraging collaboration yet at the same time cultivating individuality. We are after all, each one unique.